Challenging Gendered Media Mis(s)Representations of Women Professionals and Leaders – hosted by Durham University

Seminar Series Overview

The media is a powerful player in the promotion or otherwise of gender equality worldwide and media representations of women have great impact on how women are viewed and view themselves.


However, a continued media focus on women’s gender, not competence, ignores women’s achievements as leaders and professionals, misrepresenting their ability, contribution and advancement. This innovative seminar series explores, examines and challenges how media shapes and influences the way in which women are constructed as professionals and leaders. Unique in bringing together leading international researchers from multiple disciplines, journalists, lobbyists and those committed to the progress of women professionals and leaders, this series aims to;

  • raise awareness and understanding of gendered stereotypes of women and their effects
  • challenge the gendered construction of women leaders in the media
  • identify future research agendas for academics and practitioners in management and business.


Seminar Series Themes

The Seminar Series has 9 seminars over 3 years which follow 3 themes: 1. ‘Gendered media misrepresentations: why do they matter and how do we know?’ 2. ‘Developing research capacity for management and business studies: multidisciplinary methodologies, theories and concepts/analysing media texts and visual methods; and 3. ‘Developing priority research agendas and maximising impact’. Each theme will be developed in three seminars over three years. The final Seminar, in June 2017, will be a 1-day conference to consolidate knowledge exchange and research priorities.


The first Seminar: ‘The Power of Gendered Media Representations’ will be held at Durham University Business School on Wednesday, 22nd October 2014, 09.30-16.00. The first Seminar will identify central practical and theoretical questions, issues and challenges to inform Management and Business Studies.


Speakers include:

Professor Karen Ross, Professor of Media, Department of Media and Communication Design, Northumbria University.

Lobbyist: Lis Howell, Director of Broadcasting at City University London and co-founder of the ‘Expert Women Campaign’

Media Stakeholders:. Hilary French, Head of Newcastle High School for Girls, formerly President of the Girls’ School Association.


A limited number of travel bursaries are available for early career researchers, including doctoral students.   To apply for a place at the seminar, please contact Chloe Anson at: