Subject Spotlight: Resources for Marketing Events & Festivals

by Leanne · Published April 7, 2022 · Updated September 23, 2022

We’re putting the resources spotlight on events and festivals this week. Below we’ve highlighted some recently published book and journals all about events and festivals, and in particular marketing and social media.

Books and ebooks

Using Library Search from the Library web page you can look for books and ebooks on your topic.

Book Chapters

Don’t forget to check the contents page of books for relevant chapters. Click here to view some help with doing this.

Book cover Routledge Handbook Of Festivals

Kockel, U. (2019) Heritage and festivals in Europe: performing identities

Mair, J (2019) The Routledge handbook of festivals

Gerritsen, D; Olderen, R.(2020) Events as a strategic marketing tool

Chodor, B; Cyranski, G; (2021) Transitioning to virtual and hybrid events: how to create, adapt, and market an engaging online experience

Chapter 10 – Marketing your virtual event

Maclean, M.A. (2020) Managing green tourism, meetings and events

Chapter 7 – Managing Event Marketing and Production in Sustainable Perspective

New books for Hospitality, Events, Aviation & Tourism

Journal Articles

Along with the key journals ‘Event Management‘ and the ‘International Journal of Event and Festival Management‘ you’ll find relevant articles in wider tourism journals too. Use Library Search to find relevant articles.

Park, S. ‘Brian’ et al. (2021) ‘Social Media Analytics in Event Marketing: Engaging Marathon Fans in Facebook Communities’, Event Management, 25(4), pp. 329–345

Arasli, H., Abdullahi, M. and Gunay, T. (2021) ‘Social Media as a Destination Marketing Tool for a Sustainable Heritage Festival in Nigeria: A Moderated Mediation Study’, Sustainability, 13(11), p. 6191.

Ying Wang and Xin Jin (2019) ‘Event-Based Destination Marketing: The Role of Mega-Events’, Event Management, 23(1), pp. 109–118

Check the Key Resources page for more guidance on finding different types of sources.