Social Media Marketing Short Course

Posted on March 28, 2017 by - Blog


Are you interested in learning the practical skills of social media marketing?

We are planning a free, short course (6 – 8 weeks long) to start in May to cover all aspects of social media marketing (further details below). These are vital skills in today’s job market, essential for students who are:

  • interested in a career in marketing or advertising
  • planning on starting their own business or self-employment
  • many other job roles, e.g. travel/tourism industry libraries, creative industries, business development, HR, administration and many more

We are looking for 6 – 12 motivated students to take part in the pilot of our first course in social media marketing. 

Please register your interest by emailing: alice.mcdougall@sunderland.ac.uk  

  • your name
  • your course
  • your course end date 

The course will include:

 

  • The digital landscape
  • Key social media channels: Facebook, Twitter, LinkedIn,
  • Google Analytics; Facebook Insights
  • Search Engine Optimization (SEO)
  • Google Adwords
  • Pay per click
  • Online and email advertising
  • Using Instagram, Pinterest,You Tube, Google Plus
  • Blogging
  • Research and creating content
  • Developing strategy

 

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