Are you interested in learning the practical skills of social media marketing?
We are planning a free, short course (6 – 8 weeks long) to start in May to cover all aspects of social media marketing (further details below). These are vital skills in today’s job market, essential for students who are:
- interested in a career in marketing or advertising
- planning on starting their own business or self-employment
- many other job roles, e.g. travel/tourism industry libraries, creative industries, business development, HR, administration and many more
We are looking for 6 – 12 motivated students to take part in the pilot of our first course in social media marketing.
Please register your interest by emailing: alice.mcdougall@sunderland.ac.uk
- your name
- your course
- your course end date
The course will include:
- The digital landscape
- Key social media channels: Facebook, Twitter, LinkedIn,
- Google Analytics; Facebook Insights
- Search Engine Optimization (SEO)
- Google Adwords
- Pay per click
- Online and email advertising
- Using Instagram, Pinterest,You Tube, Google Plus
- Blogging
- Research and creating content
- Developing strategy