Are you interested in learning the practical skills of social media marketing?

We are planning a free, short course (6 – 8 weeks long) to start in May to cover all aspects of social media marketing (further details below). These are vital skills in today’s job market, essential for students who are:

• interested in a career in marketing or advertising
• planning on starting their own business or self-employment
• many other job roles, e.g. travel/tourism industry libraries, creative industries, business development, HR, administration and many more

We are looking for 6 – 12 motivated students to take part in the pilot of our first course in social media marketing. 

Please register your interest by emailing: alice.mcdougall@sunderland.ac.uk  

• your name
• your course
• your course end date 

The course will include:

• The digital landscape
• Key social media channels: Facebook, Twitter, LinkedIn,
• Google Analytics; Facebook Insights
• Search Engine Optimization (SEO)
• Google Adwords
• Pay per click
• Online and email advertising
• Using Instagram, Pinterest,You Tube, Google Plus
• Blogging
• Research and creating content
• Developing strategy