Preparing for a Marketing Career

Interested in marketing? Alice Riley from Spotlight Recruitment gives some great advice to students wishing to follow this career path.

Get Ahead: How to Prepare for a Career in Marketing while at University


A career in marketing can be highly rewarding. However, it can be difficult to get your foot in the door; graduate marketing roles are notoriously competitive. The market is saturated with intelligent candidates with good degrees, so it is important to use your time at university wisely to make sure you stand out from the crowd. At Spotlight Recruitment, we work with marketing employers looking to hire graduates every day. So here’s what you need to do at university to be prepared:

1.    Write a Blog

A lot of marketing jobs, particularly those in digital, require top-notch writing skills and social media knowledge. If you don’t have much experience, the best way of showing employers you possess these skills is to write a blog. The subject of your blog doesn’t have to be related to work, but make sure it is well-written and something you would be happy to show employers. Blogging can be really rewarding but is a big time commitment, so it’s a good idea to get started now while you have the free time!

2.    Add “Talking Points” to your CV

When you haven’t acquired much work experience, it’s a good idea to add some interesting experiences to your CV to give you something to talk about during an interview. It doesn’t necessarily have to be related to your chosen career, but spending a summer volunteering in Uganda or being a member of the skydiving society will give you the edge over the other candidates.

3.    Research the Industry

“Marketing” covers a broad range of roles, so it’s important to research the industry and get a better idea of which route you would like to take. This knowledge will give you the edge over all the other candidates applying for jobs scatter-gun style, and make sure you don’t end up dissatisfied further down the line by ending up in a role which isn’t right for you. Once you have decided which path you want to go down, keep on top of the latest trends in the industry by following relevant blogs and keeping track of what brands are doing.

4.    Get Involved with Marketing

If you’re part of any societies at university, there may be opportunities to get involved with marketing, which will look great on your CV. If you’re interested in working in events, it’s worth applying to be the society’s social secretary, or if digital’s more your thing, get involved with writing for the society blog or running their social media channels.

5.    Internships

Students have long summer holidays, so if you already know what you want to go into it’s a good idea to use this time to undertake some relevant work experience. And if you’re not quite sure, an internship can be a great way to test the waters without having to fully commit. You can find internships on job sites like Indeed, or more specialist internships sites such as Internwise. Using your holidays wisely will put you ahead of the pack when you graduate.

For further information about careers in marketing, take a look at the Prospects careers page on Marketing, Advertising and PR

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